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Hasbro · DDB · Curious Pictures · 1997

Play-Doh Pete

Hasbro's clay kid, shot frame by frame at Curious Pictures in 1997 for DDB. Ty worked the shoot as a model maker and miniature set artist.

Stop motionClayModel makingMiniature sets
Professor Praxis, a toy-like figure with orange round glasses, a trim red beard, a PMI sweater, a long black coat and white sneakers
Hasbro

01 · Client

Hasbro

Play-Doh Pete, the brand's mascot, brought to life in clay.

Doyle Dane Bernbach (DDB)

02 · Agency

DDB

Doyle Dane Bernbach, the agency behind the work.

Curious Pictures

03 · Production

Curious Pictures

The studio where Pete was built and animated.

From the shoot

Frame by frame

Sixteen numbered frames of Play-Doh Pete getting a clay haircut in a barber shop, ending on the Clay Barber Shop chair
The spot, sixteen frames
Play-Doh Pete leaping across a checkered floor in the miniature barber shop set
On the miniature set
A row of Play-Doh cans with red, yellow, green, blue and purple lids
The cans
Play-Doh Pete flying in front of a row of Play-Doh cans
Pete in flight

Credits

On the shoot

Animation

Steve Oakes

Model design

Patrick Zung

Model maker · Miniature set artist

Ty Bush

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