Find the personality.
Start with a desire, a contradiction, a silhouette. Give the character something worth pursuing.

Cinderbox · Always in ses. sion
CINDERBOX / CHARACTER · WORLD · SCENE
ExperimentEach story project is an experiment in character-driven story development for immersive storytelling and interactive play.
Cinderbox original
Cinderbox original
Glacier Lake Chicago · 10,000 B.C.
Hand-painted · 1950s
PMI · Mascot on spec
Figure 01 · On spec
NFL Toyetics · Figure 01
Hasbro · DDB · 1997The practice / A living process
Character, world, and scene.
Three ways into the same story.
Start with a desire, a contradiction, a silhouette. Give the character something worth pursuing.
Explore environments, objects, and visual rules. Let the world put pressure on the character.
Use writing, improvisation, and performance to test choices. Reflect, revise, and follow what emerges.
Inside Cinderbox
The character work of Tyler Lennox Bush. Drawing, storytelling, puppetry, performance, and digital experimentation meet at the same workbench. Follow the work from first sketch to character, world, and scene.
Start a conversation★ Feature Project
Coming soon to the channel

WWM · FEATURE · 16:9 · 2026
Podcast + Blog · Coming Soon
If there's Blood in the Machine, there's Craft in the Work.
A podcast and blog from Ty Bush and Cinderbox about making things, teaching people, and keeping human judgment in the work as AI changes the tools. From the scene shop to the classroom, we test ideas through practice, play, and conversation. Come with a question. Get your hands in.
Bring a story to light.