NFL · Collectible figure on spec
NFL Toyetics
A spec line of collectible football figures, built to step off the shelf and onto the field. Figure 01 is Aaron Rodgers in Pittsburgh black and gold, the first character in a roster that will keep growing.
01 · The figure
Figure 01: Aaron Rodgers
A jointed premium collectible in a full Steelers home uniform, with the elbow seam and wrist joints left visible on purpose.
02 · The performance
Built to move
Human movement on a collectible body, the way Welcome to Marwen put real faces on action-figure frames.
03 · The package
Broadcast-ready
Player intros, celebrations and lower thirds from Cinderbox Workflow 002, so the next figure slots in without a rebuild.
Built in the studio
One figure. Two frames.
On the field, The Enigma himself, Aaron Rodgers... giving his signature First Down gesture with helmet in hand under late golden light treated like a stop motion Sunday broadcast. On the shelf, the same figure stands ready for the product shot. Both frames were made through remixed collaging and prompt engineering with custom skills and photos as inputs into Midjourney, Nano Banana 2, Magnific and Photoshop.
The build board
Shipped. On the bench. On deck.
Every Cinderbox story is built around a tool Ty doesn't know yet. This board tracks the software on this build: what made the figure, what is being learned for the scenes, and where the line goes after that.
From spec to shelf
Built as the pitch.
This is spec work with a real target. The case study is built to be the pitch: a figure line that already performs on screen, already lives inside a broadcast package, and is ready for a licensed partner to take from the screen to the shelf. That is what Cinderbox is for, launching characters that unlock brand experiences no one has built yet.
Unofficial spec concept. Team marks, league marks and player likeness belong to their owners; nothing here is licensed or for sale.
